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To help our customers progress by becoming the provider of industry-standard insights about eCommerce and D2C companies
To accelerate the world’s transition to eCommerce – by making it easy for businesses to access the information they need about the companies that sell online
When we started, a set of founding principles made sense and they still do. They reflect the beliefs of the founders. But we need certain guiding values that are stage-specific and that go beyond what the founders care about. The organization has to have its own values that are drawn from the founders' beliefs but also from how we have evolved as a team and they should prepare us for the road ahead. With that in mind, here are the values that keep us going now.
Each task has a desired outcome. The outcome is real progress. Finishing a task is not. Clarify what outcome is your task supposed to achieve. If you don't know, don't start work on that task.
Examples:
Task | Outcome |
---|---|
Deploy web page | Page visits & conversions are as expected |
Send sample | Send a sample that has covered all the expectations of the prospect |
Crawl a page | New data-sets or data attributes from a page that can be integrated into our dataset – as a one-time pull or periodic updates. (You should know what is a better approach before starting the job. Don't assume that the task giver has thought about it) |
Send a quote | Get them to agree to a quote or come to negotiate |
Do A/B Testing | Find out what changes improve the conversion by what % |
We cannot get everything done by ourselves. We need support from others. Explicitly ask what you need others to do for you to finish your job. It is not for you to optimize for others' problems that you have imagined to be true. Don't assume that